EVALUATION : WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? AND HOW DID YOU ATTRACT ADDRESS YOUR AUDIENCE?

Our target audience was decided after a group discussion. We decided upon age fifteen plus females and males, 'yuppies'. We decided on a youthful target audience as we ourselves are of that age and it would be easier to gain information from this target audience in comparison to an older or a more niche target audience. As we found from our audience research: ''the audience preferred the comedy genre with thriller rated second best. Their favourite part of a thriller is the feeling of suspense and they prefer thrillers that involve mind games. The majority of our audience had seen 15+ thrillers and would like to see both types of lighting included in a thriller. A high number of those questions did not consider the ocean films as thrillers and almost all of the audience would like more variety in thrillers''. We considered this information when deciding on narrative, camera shots, characters and location.